Following on from his noteworthy collaborations with artists including John Legend and remixes for names including Ed Sheeran, Alok now links up with global sensation Au/Ra to usher the new year on with hot new single & video ‘Side Effect’.
A relatable “It’s a side effect of love to want it all…” builds the top line as an affecting ethos that is elevated through melodic electronica, house beats, UV lights, dancing and vocal sensuality. Taking an in-depth sonic and visual exploration that proves perfect for the dancefloor & airwaves alike, ‘Side Effect’ is set to continue the pair on their myriad of successes.
To work with such a bright, young talent such as Au/Ra on this track was so much fun, she really brought a tone to the track that fits the production perfectly and with a fresh energy. I’m excited for everyone to hear ‘Side Effect’ and kick-off 2022 with a bang! – Alok
With one of his most fruitful years to date, 2021 saw Brasilian electronic music icon, Alok not only retain but strengthen his stance in the industry, surpassing over 20 million monthly listeners and rising the DJ Mag Top 100 DJ’s Poll to #4.
At 19-years-old, Au/Ra has already earned herself a global following which has resulted in over a billion streams to date and 7.5 monthly listeners at Spotify. Alok is the latest high-profile collaboration from the alt-pop artist, having achieved the UK Top 25 and Top 10 Billboard Dance hit ‘i miss you’ with Jax Jones; another huge chart hit with Camelphat on ‘Panic Room’; and 500 million streams for the Alan Walker collab ‘Darkside’. The Germany/Antiguan talent, who has also collaborated with Don Diablo and Cheat Codes, is building up for a huge 2022 as ‘Side Effect’ follows her recent single ‘plz don’t waste my youth’.
So excited to be collaborating with Alok. He’s such a well-respected DJ, especially in Brazil – I’m so excited for our fanbases to hear the track! This song is about the hurt that can come along with being vulnerable in love. Taking chances with your feelings can go both ways, but it’s somehow always worth the risk. – Au/Ra
Joining together for ‘Side Effect’, Alok and Au/Ra combine their wealth of talents to present a prosperous and club-ready banger to the masses. The new single will also be available in 360 Reality Audio – an immersive music experience utilising Sony’s 360 Spatial Sound technology. The technology indulges Alok’s signature melodies and evocative beats to be more immersive than ever before. With early DSP support coming from the likes of Spotify’s ‘New Music Friday’, ‘New Dance Revolution’ & Apple’s ‘Future Dance Hits’ to name a few, ‘Side Effect’ has already set off on an upwards trajectory.
